About
F1 Arcade racing experience
A high-energy simulator takeover for a luxury brand group — complete with custom leaderboards, Monza race previews, and a full competitive experience that turned guests into drivers.
The client wanted a visceral, shareable moment for a VIP group — something that would feel premium without being stuffy, and competitive without losing the luxury brand tone.
We chose F1 Arcade as the venue: a high-end simulator experience that let guests race each other on iconic circuits, with built-in drama and instant bragging rights.
Every detail engineered to keep the room in motion.
Custom leaderboards transformed the room into a live competition, with Monza race previews and qualifying rounds building momentum before the final head-to-head races.
We managed the guest journey end to end: welcome, briefing, heats, and a podium moment that felt earned — not staged. Photographers and video captured the energy, so the brand had shareable content as the event was still unfolding.
The result was a venue takeover that felt like a private Grand Prix — intense, premium, and impossible to forget.